Category Archives: Website

Patterns on Payhip

Following my removal of my pattern sales from ravelry (who still have not admitted that their new website design caused, and continues to cause, neurological issues, but have announced that they are removing access to the old design in less than 6 months), I have been thinking about how to manage the EU VAT issues.

Initially I offered my designs only here on my website, with a plugin to charge the relevant VAT for EU customers, aware that if I had any sales I would need to register somewhere in the EU in order to pay it over (tricking now that the UK is no longer in the EU, with transitional rules expiring at the end of the year).

Luckily I have had no EU sales since transferring over, so I have now set up my patterns on Payhip, where they will handle the EU VAT for me. This means that I have disabled sales to EU customers here on my site (everyone else should be able to purchase, unimpeded). I have added links to each of the product pages to the Payhip purchase option, so just a couple of extra clicks to get that pdf pattern, without burying me in EU VAT admin.

Payhip only allows a maximum of 9 images per product page, so you will generally find more photos here (apart from older patterns or those patterns that for some reason Payhip didn’t like the image files), but feel free to purchase wherever works best for you.

My Payhip store can be found here: and you can register to be notified of new pattern releases there (and they will also always be posted here).

Screenshot of pattern store

New pattern store now open!

Back in late 2014 I had to move my pattern sales away from my own website due to the new EU rules applying VAT on digital sales base on the location of the buyer. This was all too much for me to track, so I outsourced all of my sales to ravelry who handled the VAT for me.

Now that ravelry has become inaccessible and dangerous for some people following their recent styling choices, I have decided to bring my pattern sales back in-house. They will also remain available for sale on ravelry, but for anyone who cannot or does not want to use the pattern sales feature there, all individual patterns are now available here in my pattern store.

I am still working on getting the ebooks moved over (I am hoping to do this via bundled purchase discounts rather than having to set up even more links for people to have to click through) and the styling’s not quite where I want it yet. But I wanted the priority to be providing access to the patterns for people who want them.

I have used all standard, tried and tested, WordPress and Woocommerce plug-ins, so there is no need to worry that you are being treated as any sort of guinea pig. That said, if you do find any problems, please let me know and I will try and fix them asap.


Digital pattern downloads

Due to the ongoing accessibility issues at ravelry, I am working on adding the ability to download my free patterns, and buy my paid-for patterns directly from this website. At this time I cannot guarantee that I will be able to offer paid-for downloads to EU residents due to the onerous digital VAT regulations, but will pursue all options available to me.

While I am setting all of this up, if you would like to download one of the free patterns listed at the free patterns link above, or buy one of my paid-for patterns, but do not want to/cannot safely access the ravelry website where they are currently hosted, please drop me an email at alice at doggrelldesigns dot com and we’ll work it out.

Accessibility warning for those accessing ravelry

It has come to my attention that the recent changes to the ravelry website (where my patterns are sold) are potentially dangerous for people with seizure and/or migraine indicators. An option has been given to switch to the old styling while work is undertaken to mitigate these issues, but you have to navigate the new styling in order to do so.

If you have an urgent need to buy any of my patterns, please let me know and I can arrange for this to take place without you having to access ravelry (but will ensure that you still have your pattern saved in your ravelry library as well as a digital copy emailed directly to you).

I can be emailed at alice at doggrelldesigns dot com.

The big pattern move

January 1st is fast approaching, and with it new rules regarding how VAT on digital goods is collected within the EU (read more about it here). I was hoping to remain a fully independent seller of knitting patterns, but the third party sellers I looked into that allowed this (by taking on the VAT responsibility) were either very expensive or I didn’t like their set-up/visuals. I have therefore moved all of my patterns over to ravelry where they can be stored in and accessed from user’s libraries (though you do not have to be a ravelry member to buy).

From January 1st, patterns identified as being sold to a customer in the EU will be routed through LoveKnitting, where VAT will be added at checkout depending on the rate applicable to your location. These patterns will still appear in your ravelry library (if you are a ravelry member). There may be a slight delay after January 1st before patterns will be available to EU customers whilst patterns are ported from ravelry to LoveKnitting, so if in doubt, buy now!

I have increased prices slightly to reflect the additional costs incurred by moving from a fully independent system to using third party platforms, and I hope my customers will understand that the alternative to this was to remove all patterns from sale. I do not anticipate having to review prices again in the near future and have attempted to keep the increases minimal.

The VATman cometh

Disclaimer – I am not a VAT specialist, everything contained in this blog post is my interpretation of how the VAT rules coming into effect on 1st January 2015 will affect me. Always get advice from a specialist who is aware of the details of your specific situation.

As people are starting to become aware, on 1st January 2015 how VAT on digital services works within the EU is going to radically change. The current system charges VAT based on the location of the business providing the digital good/service. It is this system that allows Amazon to charge 3% on ebooks as they are sold out of their Luxembourg entity. The EU were unhappy with this practice by Amazon and others and so from 1st January 2015 VAT will be charged based on the location of the customer.

This means that instead of a business having to worry about VAT only in their own country and only if they were required to (or volunteered to) register for VAT, from 1st January 2015 they will now be having to deal with VAT across all EU member states. Not only will a business have to identify the location a customer is buying from (and store that data in line with all of the usual data protection rules), but they will also have to charge them the correct rate of VAT for the digital good/service being supplied for that location. Now I don’t know about you, but it’s not often clear to me what rate of VAT an item should be charged at in the UK when navigating HMRC’s tables, so the thought of doing this across multiple languages and multiple websites doesn’t have me skipping down the lane in joy.

Assuming you manage to work out where your customer is located, have collected the necessary data to confirm this (and your customer hasn’t run a mile at this stage from being asked for their address in order to download a digital file), and have worked out the applicable rate for your particular digital good/service for that country, the fun doesn’t end there. You now have to get this VAT paid over to the relevant country (and issue a VAT invoice to your customer). There are two ways to do this: register in that country for VAT and pay the amount over (doesn’t that sound like fun? I wonder how easy that will be), or register for your country’s equivalent of the UK’s VAT MOSS (mini one-stop shop) service. If you register for MOSS then you tell HMRC on a quarterly basis how much VAT you collected for each country, pay them that amount, and they will distribute it to the correct country for you.

In order to register to use MOSS in the UK you have to register for VAT. Ah. This is an issue. In the UK, you do not have to register for VAT (though you can if you want to) until your VATable turnover reaches a threshold of £81,000. My VATable turnover is nowhere near £81,000. I have no plans for it ever to be near £81,000. My VATable turnover isn’t even £8,100 (I wish it was). In order to register to use MOSS in the UK and be VAT compliant come 1st January 2015 when selling pdfs of knitting patterns within the EU then I would need to register my entire business for VAT. I would need to file quarterly VAT returns for my entire business. I would need to charge all of my customers VAT as I would be VAT registered.

I, like many self-employed micro-businesses, have many parts to my business. I sell digital copies of knitting patterns I have designed (which will be caught by the new rules), I undertake knitting commissions (which is a physical service rather than a digital one), and I will be re-launching my yarn dyeing business soon (after I finish my OU studies in October 2015). The money I make from knitting commissions far exceeds the money I make from selling knitting patterns. In order to use MOSS and avoid having to register in each country to which I sell digital copies of knitting patterns individually, my entire business would have to be VAT registered. There is a possibility that each part of my business could be split-off leaving only the digital pattern part to be registered, but HMRC have yet to issue guidelines on how to do that and I can’t imagine it will reduce the paperwork associated with running my current set-up.

I really don’t want to be registered for VAT. I am significantly beneath the registration threshold, I don’t make sufficient VATable purchases that I would benefit from reclaiming the VAT on, I don’t want to have to increase prices to customers to account for the VAT, I don’t want to have to file quarterly returns and I don’t want to have to face VAT audits. I also don’t want to have to follow all of the rules regarding storing personal data (at the moment all I can see from customers is their email address).

This leaves me with a few options:

  • Register for VAT (not going to happen) and continue selling my knitting patterns on my own website via Easy Digital Downloads using the VAT extension from Lyquidity Solutions.
  • Not register for VAT and continue selling my knitting patterns on my own website but only to countries outside the EU (but still selling to the UK since the £81,000 threshold still applies).
  • Not register for VAT and sell my knitting patterns via a third party who will take on the responsibility of collecting and paying the relevant VAT based on the customer’s location (for a fee).
  • Not register for VAT and stop selling my knitting patterns.
  • Not register for VAT, do nothing, and hope I don’t get caught.

So, the new rules on VAT are going to force me to either register for VAT when I would otherwise not be required to (it is only because my knitting patterns are available digitally that the new rules apply, if they were hardcopy life would continue as usual), to stop selling digital files within the EU myself, to stop selling digital files myself and instead hand control over to a third party (for a fee), to stop selling digital files entirely, or to become a VAT evader.

At this time (26th November 2014), I want to continue selling my knitting patterns in a digital format and don’t want to restrict their availability to only those outside the EU or within the UK. I don’t plan on becoming a tax evader, and don’t want to register for VAT. This leaves me having to outsource the sale of my digital files to a third party who will take on that VAT compliance role.

There are currently three platforms that I am considering moving my pattern sales to:

  1. LoveKnitting
  2. Patternfish
  3. Fastspring


LoveKnitting are partnering with ravelry to allow sales to be stored in member’s ravelry libraries. Their fees for designers will be 20% +25p. So on a £2.50 pattern, I would be charged a commission of £0.75. I can’t find any details of payment fees on their site except that they use paypal to pay the designers, but they only pay out once you sell £20.00. I am currently charged a maximum of £0.20 by paypal on a sale of a £2.50 pattern. Loveknitting customers can pay via credit card, debit card, or paypal.


Patternfish also pay designers via paypal, but cover the transaction fees . Payments are not made until a balance of $20 has accrued. They have a minimum pattern value of $4.00 (about £2.55) and the designer gets between 60% to 80% of the pattern value. On my standard pattern value of £2.50 (let’s call it $4), the worst case scenario would be that the fee would be 40% or £1, the best case 20% or £0.50. Patterns bought on Patternfish cannot be stored in ravelry members’ libraries. Patternfish customers can pay via paypal with either an account or credit card.


Fastspring can pay vendors by paypal, ACH, wire transfer or cheque (with various fees applicable dependent on which is chosen). Payments are not made until a balance of $25 has accrued. Their fees are either a flat 8.9% or 5.9%+$0.95.On a £2.50 pattern that would be a fee of £0.22 (since 5.9% plus $0.95 would be more than this). This is comparable to my current fees, but I would need to factor in any charges for receiving the money from Fastspring. Patterns bought on Fastspring cannot be stored in ravelry members’ libraries. Fastspring customers can pay via Visa®, MasterCard®, American Express®, Discover®, JCB®, PayPal™, Amazon Payments, Alipay, eCard Poland, Giropay, iDEAL, Sofort, WebMoney, check, money order, and purchase order.

So, comparing the three main contenders for selling my patterns: Patternfish has the highest fees and a minimum pattern value (which is in excess of some of my current pattern prices), and patterns cannot be stored in ravelry members’ libraries; LoveKnitting charges 3 times as much as my current fees, but allows patterns to be stored in ravelry members’ libraries; Fastspring does not allow patterns to be stored in ravelry member’s libraries but is very close to my current fees and so would not require price increases to be made and offers the widest range of payment options to customers.

I am most likely to move my patterns over to Fastspring as this is most similar to my current set-up and the only difference customers would see would be that the page they buy from is hosted by Fastspring instead of by me. Patternfish’s minimum pricing rules them out at my price points, and if I moved to LoveKnitting I would also have to increase prices to cover the additional fees which I am reluctant to do.

If there were only a small threshold to the new VAT rules I wouldn’t have to do anything at all. Shame, that.

Site update

I’ve finally taken the plunge and ditched iWeb for my website design needs (since Apple is no longer supporting it) and moved everything over to wordpress. I’m hoping that this makes everything easier for people accessing via a range of different devices and gives a more unified look. There may be a few broken links here and there (certainly old blog posts may be flat out wrong about where to purchase patterns since they have moved), but please bear with me while I hunt them down and destroy them.

There are now photo albums for each of my for-sale patterns to give additional views before purchase now that I am selling the patterns direct here rather than through ravelry (though you can still click through to see other people’s projects if you are a member). The terms of sale have also been updated to reflect changes in UK law going live soon.


New look

I had a minor fight with iweb today after I realised it was no longer displaying my blog posts correctly, and after a prolonged discussion we decided to part ways for blogging purposes.

My main site will still be using iweb, but the blog will be in this wordpress format (but in pretty much the same place). You should be able to get around the site using the headers above (once everything has updated to my hosting).


Website Update

The keen-eyed of you will notice that will this blog post the website has gained an extra page. This page lists all of the patterns I currently have for sale (all through Ravelry), along with buy now links (you don’t need to be a member) and lots more images that you will have seen in the blog posts.

I’ve also updated my Knitting 2010 album as well as adding a Knitting 2011 album (which I will try and keep updated).

Have a look around.

New beginnings


I finally had the opportunity to try out some Omega all-in-one acid dyes yesterday. I went with three primary colours and tried mixing them for orange, green and purple. I was quite happy with the orange, and the green (though it ended up quite variegated). The purple was a disappointment and I think I’ll resort to using a pre-mixed purple (and probably green) in future. Pictures to follow once everything’s dried and been re-skeined. Yarn will also appear in the shop then.